#AllAboutSports

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The importance of evaluat...

This is the second of two blogs from an interview with iWorkinSports. You can view the fir...

Connecting brands and con...

I have been lucky to sit courtside during an era of huge change in the sports media and ma...

Virtual Advertising: Ente...

Virtual advertising, which superimposes life-like graphics over the actual surfaces of per...

Three of basketball's bes...

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been tra...

Digital – the Great Conne...

Today's challenge is that sports fans want to connect with each other and with the sport, ...

Promoting Gender Equality...

Across the production industry – whether for box-office hits or sports broadcasts, women r...

How to connect football c...

Every week it seems a new football club is investing in its own branded esports team and t...

Enter Player One: Infront...

Five years ago the idea of playing esports at the Olympics would not have entered the mind...

Entering the game: Infron...

One of the biggest issues facing in the sports industry over the last 18 months has been t...

Building a genuine and en...

In the interview I also gave my views on rights holders and Infront's position as well as ...

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