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Raising the bar on the ga...

That is certainly the case this year, with the FIBA Basketball World Cup as a major global...

The future of Virtual Adv...

Get used to it. The future of marketing is incredibly personalised and most certainly digi...

Cooly the Cow: Bringing e...

Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hock...

Five observations for spo...

Over the past few years, Infront has undergone a transformation, allowing us the best of b...

Why looking to start-ups ...

The start-up industry has seen exponential growth over the past decade, with that developm...

The importance of evaluat...

This is the second of two blogs from an interview with iWorkinSports. You can view the fir...

Connecting brands and con...

I have been lucky to sit courtside during an era of huge change in the sports media and ma...

Virtual Advertising: Ente...

Virtual advertising, which superimposes life-like graphics over the actual surfaces of per...

Three of basketball's bes...

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been tra...

Digital – the Great Conne...

Today's challenge is that sports fans want to connect with each other and with the sport, ...

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