I recently sat down with Sportcal to discuss why it is not always necessary to have dedicated rights to offer appealing content.
In the interview I also gave my views on rights holders and Infront's position as well as how important it is to create commercial opportunities for sponsors and still engaging fans.
I also give indepth insights into Infront's recent investment in Copa90 - an online soccer network (Read: Copa90 nets ten per cent investment from Infront) to highlight how the media outlet's approach complements what Infront is currently doing.
You can read the full article at Sportcal HERE.
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