I recently sat down for an interview with SportsPro's Eoin Connolly and shared some insight on how Infront bridges the gap between its Swiss roots in the rights business to a digitally focused global leader.
Over the past few years, Infront has undergone a transformation, allowing us the best of both worlds – long-term relationships with international sports federations, plus a profound foothold and resources in the Chinese market. Our transformation over the past few years has led to double-digit growth and a dedicated team of over 1,000 – a quarter of which are digital roles.
For me, China is particularly fascinating. I first attended a CBA League game back in 2006, and despite a simple infrastructure, it was obvious that Chinese fans are incredibly passionate. More than 10 years later, the CBA League is the best professional basketball league in Asia, and one of the leading global basketball leagues.
How can we reach this sports-obsessed country? Below are a few trends I have observed in China:
Together with Wanda, Infront is incredibly excited to see the FIBA Basketball World Cup 2019 staged across eight cities in China. Bringing basketball's superstars to such a passionate country, the event is projected to be the biggest FIBA Basketball World Cup ever. It is also the first time China will host basketball's pinnacle event and it is the most high-profile sports event to be held on Chinese soil before the Beijing 2022 Olympic Winter Games.
All eyes are on China – after a decade of sporting momentum, it is now their time to shine. I think it is only a matter of time before they host a FIFA World Cup™.
For further insight, also on the mass participation industry and digital future, take a look at the latest edition of SportsPro magazine