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Infront
By
May 11, 2018

Digital content: IIHF Ice Hockey World Championship ref cams making an impact

Copenhagen, Denmark – Broadcasters are constantly looking for new ways to bring fans closer to the action. Over the past few years, better camera technology has allowed rights holders to enhance their offering and transport fans into the middle of a game.

This week, Amikam Kranz, Senior Director of Winter Sports at Infront, spoke with Swiss broadcaster SRF about how referee cameras are giving ice hockey fans a new perspective in digital content at the 2018 IIHF Ice Hockey World Championship.

It is the first time it is being used for broadcast at an IIHF Ice Hockey World Championship with two referee cameras available each game.

"The images speak for themselves," he said. "We are talking about amazing footage which contributes to bringing the sport closer to the fans.

"Through cameras placed on the referee's helmets, fans are able to capture player's emotions and adrenaline and also understand how the referee operates, seeing the game from his perspective."

The system was developed by tpc in Switzerland and each unit weighs just a few hundred grams.

The additional weight did create scepticism among referees at first, but it did not take long for the officials to see the added value.

"After everything was explained to the refs and they themselves saw the images that these camera delivered, it was easy to bring them on board and I believe results speak for themselves."

If you want to learn more about how Infront can enhance fan's viewing experience, get in contact below.

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