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01 January 1970 01:00:00 CET

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FIBA Basketball

Raising the bar on the game-day experience in China

That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.

Virtual Advertising Broadcasting

The future of Virtual Advertising with OTT: The personalised advertising board

Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...

Branding Creative Design

Cooly the Cow: Bringing events to life through iconic mascots

Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...

FIBA Basketball China

Five observations for sports business in China

Over the past few years, Infront has undergone a transformation, allowing us the best of both worlds – long-term relationships with international sports federations, plus a profound foothold and resou...

Digital Fan Engagement Sports Innovation

Why looking to start-ups can add more for clients

The start-up industry has seen exponential growth over the past decade, with that development also having an impact on the sports industry. Whether it is technology on the field of play or the thirst ...

Digital Fan Engagement Sports Innovation Broadcasting

The importance of evaluating your live content distribution platforms

This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.

Digital Fan Engagement Sports Innovation Broadcasting

Connecting brands and consumers in an ever-evolving digital world

I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...

Sports Innovation Virtual Advertising

Virtual Advertising: Enter the Eclipse

Virtual advertising, which superimposes life-like graphics over the actual surfaces of perimeter advertising boards during a broadcast production, has become something of an El Dorado for the marketin...

Digital Fan Engagement FIBA Sports Innovation Basketball Branding

Three of basketball's best digital sponsorship activations

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.

Digital Broadcasting

Digital – the Great Connector

Today's challenge is that sports fans want to connect with each other and with the sport, not brands or broadcasters. Our goal is to show both broadcasters and sponsors how they can leverage digital s...